Burger Shop // Chuck’s Milano

#BRANDING

Chuck's is an American street food shop known for its smash burgers. I was asked
to create a couple of illustrations to be printed on t-shirts and merch to promote the company.


Client

AMERICAN
BURGER SHOP

The client runs an authentic American business. Chuck’s burgers are well popular because of the shop’s attachment to its American roots.
Task

ILLUSTRATIONS FOR MERCHANDISING 

My task was to create a couple of illustrations to be printed on t-shirts and various merchandising. It was mandatory
for the designs to be 100% “americana”.
Solution

OLD SCHOOL
POP ART

I mixed together various American icons, including the flag, the Yankees, blue jeans, diners, and, of course, burgers. The art style is pop, reminiscent of 1950s American cartoons.





Tools used: sketchbook, pens and markers, Procreate, Illustrator, Photoshop.