Yoga Studio Identity // Yoga Dinamico con Veronica
#BRANDING
Veronica, a yoga instructor, approached me about developing a logo for her startup, Dynamic Yoga. Since this client is also a close friend, I decided to make her the focus of the design as a form of homage.
Client
YOGA INSTRUCTOR
The client is a cheerful and upbeat individual, and her yoga studio represents both her character and her interests.Task
BRAND IDENTITY
So clients could develop a personal relationship with the instructor, it was important that her personality was present in the visuals, including floral symbols and her favourite colours.Solution
WHIMSICAL MANDALA
To ensure the studio was youthful and expressed the dinamic nature of the yoga, I drew quirky characters in yogic poses. Each character was made unique by a mandala inspired pattern, in on-trend shapes and colours.
Tools used: sketchbook, pens and markers, Procreate, Illustrator, Photoshop.
Sandro Fieno
Illustration & Design
✎work
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About me
Behance
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